Logo for Alexis and Kim Hair, with the tagline 'the hair besties' in cursive

Client Challenge

Alex & Kim Hair was a brand new salon in an over-saturated beauty community and wanted to stand out to a high-end clientele seeking a premium hair experience.

Our Solution

We created a vibrant and inclusive brand identity that captures its professional, chic, and attractive essence to attract and resonate with a discerning clientele.

The Result

The brand curation resulted in a 25% increase in new client bookings and elevated the salon’s reputation as the go-to destination for a luxurious, hair & beauty experience.

Black and white photo of a woman with curly hair, sitting on a block, wearing loose pants, topless, with her arms resting on her knees, looking over her shoulder at the camera.
Black background with red intertwined decorative initials 'A' and 'K' in the center.
Collage of nine images related to girls' club culture, featuring women, fashion, and beauty themes. Top row: a black-and-white portrait of a woman, a red handwritten "Self Love Club" text, two women in pink outfits holding bottles. Middle row: a woman in pink sitting with a pink bag, blue background with "Girls Club" text, black and white abstract brushstroke. Bottom row: a woman holding a hairbrush, a pair of red high heels with a champagne glass, a woman with wind-blown hair in black and white. Color palette: white, pink, red, blue, black.

“Justine was referred to me by a colleague and pretty much immediately Justine and I hit it off. She listened to my goals and my vision and really brought it to life. I loved that she didn’t overstep or try to change my opinions, she took what I wanted and embraced it. So happy with our branding and we get so many compliments!”

TESTIMONIAL

Abstract black brushstrokes on a white background.
Black and white close-up photo of a woman's face with flowing hair, partially covering her face. Overlaid with circular text reading 'Alex & Kim Hair' and 'Locally Owned & Operated,' along with pink handwritten style text saying 'The hair esthetics.'
Close-up of a woman holding a round hairbrush and a hairdryer, with handwritten text overlay reading 'the higher the better the hair gets' in cursive.
Two women dressed in pink clothing holding pink bottles, standing back to back against a pink background.
A hand with painted nails holding a tube of 'The Hair Fire' shampoo above a white, fluffy surface.

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